JUST COLD BREW COFFEE
A STAKE IN THE PRODUCT
We build relationships before we do business because we believe purchasing green coffee is more than just a transaction.
We are in constant contact with our coffee producing partners and visit their farm at least once a year.
Knowing our partners personally not only helps us better understand how we can support their short and long-term goals, but also keeps us in the know for how the fluctuating coffee market directly affects them.
Without their craft we couldn't do ours, which is why we believe our partners should have a stake in the product from seed to cup.
We pay a fair wage upfront plus revenue share based on our retail sales.
Sharing our earnings to maximize theirs increases their overall wage to be roughly 100% above the national commodity market standard.
For us, a revenue share is a tangible first step in supporting their growth as independent business owners, and ultimately leads to more autonomy in their personal lives.
WHY IT MATTERS
IT'S A BIG INDUSTRY
Coffee is the second most exported commodity in the world following oil.
Coffee is the second most consumed liquid in the world following water.
AMERICANS DRINK A LOT OF IT
Americans consumer over 500 million cups of coffee per day, more than any other country in the world.
VOLATILE & UNJUST MARKET
ARDUOUS LABOR WITH LACK OF INCENTIVES
The coffee industry was founded on exploitative relationships between buyers and producers.
Coffee is an 80 billion dollar industry worldwide, yet farmer wages account for a mere 7% of the total figure.
Market rates are volatile and can fluctuate more than 70% over the year.
When the price is adjusted for inflation, farmers earn less per pound than they did 40 years ago.
Producers lack access to finance and support.
In Colombia, the near-vertical hills make it impossible to mechanize the process, meaning every bean is picked and processed by hand.
Despite the labor intensive cultivation and harvest, the western world puts the value of the bean on roasting and retail.
Farmers rarely earn what’s needed to support their families year-round, much less improve their businesses.
Demand from buyers and cooperatives to make product better yet lack of incentives and access to finance to support the work it takes to improve the product.
FAIR WAGES GIVE OUR PARTNERS
HANDS-ON SUPPORT GIVES OUR PARTNERS
More comfort in their daily lives
More autonomy in their business decisions
The ability to afford higher education for their children
Access to experts who can help maintain and improve farming practices
Access to information and education
Opportunity to get involved in other aspects of the supply chain